Panini released the following details today for their Prizm Hockey Cracked Ice Wrapper Redemption program:
Panini America is proud to announce the 2013-14 Prizm Hockey Purple Cracked Ice Wrapper Redemption Program, a North America-wide initiative available exclusively to Panini Roundtable stores. To coincide with the highly anticipated release of 2013-14 Prizm Hockey on September 25, Panini America has created a special Purple Cracked Ice parallel set that will be distributed in three-card packs via wrapper redemption.
For every 25 hobby wrappers of 2013-14 Prizm Hockey collectors compile, they will receive one three-card pack of Prizm Purple Cracked Ice cards while supplies last. Quantities are limited and these special cards will be available nowhere else. The puck drops on this special promotion today, September 25.
All wrappers need and should be redeemed through your preferred Panini Roundtable store.
Here are a couple of samples that Panini has provided of Rookies Nail Yakupov and Alex Galchenyuk: