These generic boxes were originally intended for sale to a big retail chain, but there loss is your gain! Each box contains 12 packs, each with a suggested retail price of $2.99 per pack. Six Cards per Pack.
We have sold literally 1000's of boxes of this item and sometimes breakers do well and sometimes terrible.
*Please note the box says "2010 SP Threads" but the Packs are indeed 2009 Upper Deck SP Threads Football