1989/90 Collegiate Collection North Carolina Basketball Hobby Box (Reed Buy)

32 packs per box,
8 cards per pack

This 200-card standard-size set was produced by Collegiate Collection and sponsored by Coca-Cola, and the Coke logo appears in the lower left corner on the card face. The fronts feature a mix of black and white photos for earlier players and color for later ones, with rounded corners and powder blue borders. The pictures are superimposed over a powder blue and white diagonally striped card face, with a powder blue outer border. The top reads "North Carolina's Finest," and the school logo appears in the upper right corner. The horizontally oriented backs are printed in powder blue on white and present biographical information, career summaries, or statistics. Many numbers can be found without the trademark notation on the card front, i.e., missing the circled R under the Tar heel logo.