These boxes were given away at Panini's booth at the 2012 Industry Summit. The set includes a random premium card from assorted Panini products which a small number of were over-printed and customized specifically for this set. Each box was hand picked and each box contains an assortment of Basketball, Football, Hockey and assorted Entertainment slabbed prime memorabilia cards, many of which are numbered 1/1.
Sample cards include big names such as Blake Griffin, Shaquille O'Neal, Lebron James, Kevin Durant, Kareem Abdul-Jabbar, Kobe Bryant, Pamela Anderson, Ray Borque, Ed Belfour, Gordie Howe, Sidney Crosby, Evgeni Malkin, Patrick Kane, Steven Stamkos, Alexander Ovechkin, Michael Vick, Marshall Faulk, Dieon Sanders, Tim Tiebow, and many many more!
The boxes were only made available to Industry insiders who attended the event. They are extremely rare and limited in numbers, and as so are bound to sell out fast!