Topps to Launch ToppsTown on June 1st

The Topps Company has made plans to launch ToppsTown.com on June 1st. Inserts for ToppsTown will be inserted one in every two packs in the upcoming 2008 Topps Series 2 Baseball. Each insert card will unlock virtual cards and a new online world “where your cards come alive.”

With the strength of online communities growing daily, it appears that ToppsTown will make an effort to reach out to younger collectors.