From an Official Donruss Press Release :

Donruss today announced that a Brett Favre New York Jets trading card will appear in the company’s Playoff Absolute Memorabilia product, scheduled to reach retail stores the first week of September – some 20-days after Favre was dealt from the Packers to the NY Jets. The Favre card [...]

One of the most popular hockey card releases of the year is approaching fast with Upper Deck Cup Hockey slated to release on July 23rd. The product originally made a huge splash in 2005/06 with an unbelievable rookie crop led by Sidney Crosby and Alexander Ovechkin, not to mention some other very popular rookies including [...]

Upper Deck has announced that Chicago Cubs right fielder Kosuke Fukudome has a short printed rookie card in 2008 Upper Deck Series 2 Baseball. Upper Deck’s baseball brand manager Jason Masherah was quoted saying “Fukudome has a huge following in Japan and we felt it necessary to recognize that by creating this rare version [...]

Upper Deck has announced that they are cutting production levels for remaining 2007-08 basketball. The effort comes in an attempt to boost demand and collectibility of this year’s basketball products. The cuts actually began with SP Authentic Basketball and are described as “pretty significant” by Upper Deck’s Basketball Brand Manager Chris Kollmeyer.

From upperdeck.com
Rookie Running Back Adrian Peterson Takes His Game to New Heights in the NFL Pro Bowl and in 2007 SP Authentic Football

The NFL Rookie of the Year is the main target for collectors this season

Carlsbad, CA – (February 11, 2008) – Year in and Year out, the SP Authentic Football product delivers [...]

Upper Deck has announced a unique experience for five lucky collectors. See the program’s press release below:
Find a golden ticket and win the opportunity to build your own pack of 2007-08 NBA Exquisite

Carlsbad, CA – (January 23, 2008) – When 2007-08 Exquisite Basketball arrives in stores this summer, collectors will be blown away by [...]

From Upperdeck.com:

This season’s launch includes autographed ‘Flashback Fabric’ cards of Gordie Howe, Wayne Gretzky and Mario Lemieux
Carlsbad, CA (January 15, 2008) – The Upper Deck Company proudly announces the release of its latest-and-greatest edition of SPx Hockey trading cards. Always striving to provide the most sought-after NHL content per pack (autographs, rookie cards and rookie [...]

From Upperdeck.com
Surprise hot boxes help to keep NBA fans warm this winter

Carlsbad, CA – (January 11, 2008) – Collectors love to get a little extra or be surprised with additional content when opening packs. Upper Deck has enjoyed sharing this unexpected pleasure with collectors recently with 2007/2008 SPx Basketball. NBA Fans opening [...]

Upper Deck has announced the Mystery Dual Exchange Program – where collectors will have the opportunity to own some of the best dual cut autographs ever produced. Collectors can pull winning exchange cards from 2007 UD Ultimate Baseball, 2007 UD Black Baseball, and 2007 UD Exquisite Rookie Signatures Baseball. Those lucky collectors who pull a [...]

From Upperdeck.com:
CARLSBAD, Calif. – (November 29, 2007) – In what has become as common as the leaves turning shades of brown, orange and yellow in the fall, Upper Deck has once again beat the competition to sign the top rookies for its young stars themed set, Hot Prospects Basketball. 2007-08 Hot Prospects Basketball [...]