Topps has announced that Topps Letterman Basketball, which is scheduled to release tomorrow, includes one bonus 2008 Lottery Pick Letter Redemption card every 4 Master Boxes! Each card will feature a letter patch from a lottery pick’s last name and will be sequentially numbered to 25. Below are the available players and print runs.

Derrick [...]

Topps announced that Cubs All-Star Kosuke Fukudome will be added to the remainder of their 2008 baseball card product lineup. This will begin with 2008 Bowman Chrome Baseball. Fukudome has also been inserted in limited quantity into Topps Allen & Ginter Baseball, and another bonus Fukudome card can be found in 2008 Topps Baseball Complete [...]

Topps officially announced today that they have launched a new Online Redemption Program. They also stated that their number one priority is to completely eliminate redemptions from products. The program launches in conjunction with the newest release of Topps Baseball Cards.
Below is the official release from Topps:

In an effort to improve the ease in [...]

Topps announces the player redeemable for the 2008 Topps Finest Baseball Rookie Card Redemption #2 is Jay Bruce, Outfielder, Cincinnati Reds.

Throughout the 2008 Major League Baseball season, Topps will announce the subjects for the 10-card Rookie Redemption set. Each Master Box of Topps Finest Includes one Rookie Redemption. The cards will be printed and shipped [...]

Topps has created quite a buzz in the baseball card world with the announcement of the “Crack the Allen & Ginter Code” promotion. For those who don’t know here is a short summary from Topps.com :
“Topps is offering up the collector’s ultimate prize….a chance to appear in the 2009 Allen & Ginter Baseball Card base [...]

The Topps Company has made plans to launch ToppsTown.com on June 1st. Inserts for ToppsTown will be inserted one in every two packs in the upcoming 2008 Topps Series 2 Baseball. Each insert card will unlock virtual cards and a new online world “where your cards come alive.”
With the strength of online communities growing daily, [...]

Check out this article written by Gene Wojciechowski of espn.com on Gregg Forwerck, a Topps Baseball photographer.

From Topps.com:

Topps announces an all-new high-end football product commemorating the top performers of the year…
2007 Topps Performance Football.
And it’s highlighted by none other than the NFL’s Offensive Rookie of the Year Adrian Peterson. And each 16-box case guarantees an AUTOGRAPHED ADRIAN PETERSON #’d to 249 or less. (image attached)
Here’s the product breakdown:

From Topps.com:

Topps announces the recently released 2007-08 Topps Co-Signers Basketball, featuring 1 Dual Autograph and 1 Solo Autograph in every box (and 1 Tri-Signer per case / image attached)), includes a number of short printed autograph cards. The list is as follows:
Autographed Rookie Variations
Nick Young [...]

Michael Eisner recently did an interview with the Financial Times where he talked about expanding the Topps Brand.
In the article Eisner talked about the creation and expansion of Etopps:
Figuring heavily in his expansion plan is the development of “eTopps”, an online sports marketplace, where “you can track and buy new issue cards”. He says the [...]