Young Players Star in Fleer Ultra Hockey; Flair Showcase Makes Guest Appearance as Set within the Set

Every Box will Deliver Six Rookies, One Rookie Redemption Cards

Carlsbad, CA – (October 3, 2007) – As most hockey teams are getting ready to drop the puck for the start of the National Hockey League season tonight, Fleer is already in mid-season form as it releases Fleer Ultra Hockey – available now. Fleer Ultra Hockey (SRP $2.99 per eight-card hobby pack) will feature a deep roster of rookies from the 2006-07 campaign that were late season call ups such as Rob Schremp, Jack Johnson and Petr Kalus.

Fleer Ultra Hockey captures the many great moments from last season and all of the stars in the NHL with the inclusion of Flair Showcase cards – a set within a set! “Flair Showcase has a rich history with hockey collectors and is a great value added to an already great product,” added Josh Zusman, Hockey Brand Manager for Upper Deck.

Carrying on with the rookies theme, Fleer Ultra Hockey will deliver a truly rare gem for collectors. “Those chasing the rarest rookie cards on the planet will need to take a deep breath when they rip open a pack with the Rookie Redemptions Ice Medallions parallels,” commented Karvin Cheung, Hockey Product Manager for Upper Deck. “These cards are all numbered to 100.”

Content Highlights:

· Look for an average of six Rookie Cards per box!

Plus, get a Rookie Redemption card for a player who debuts early in the 07/08 season!

· Find Gold Medallion parallels of the regular set – averaging one per pack!

Low-numbered Ice Medallions too!

· Grab two jersey or signature cards per box on average!
· Featuring Fresh Ink autograph cards!
· Also look for Flair Showcase insert cards – three levels in all!

Product Breakdown:

· Signature & Memorabilia cards
o Ultra Uniformity – Inserted 1:18.
o Ultra Uniformity Patch // — Numbered to 25.
o Fresh Ink (autograph cards) – Inserted 1:36.
· Rookie cards & parallels
o Ultra Rookies – Inserted 1:4.
o Ultra Rookie Redemptions – Inserted 1:24.

· Gold Medallion & Ice Medallion parallels
o Regular Cards (Gold Medallion //) – Inserted 1:1.
o Ultra Rookies (Gold Medallion //) – Inserted 1:12.
o Ultra Rookie Redemptions (Gold Medallion //) – Inserted 1:288.
o Regular Cards (Ice Medallion //) – Numbered to 100.
o Ultra Rookies (Ice Medallion //) – Numbered to 100.
o Ultra Rookie Redemptions (Ice Medallion //) – 100 total.

· Flair Showcase Hobby only inserts
o Flair Showcase – Upper Level – Inserted 1:14
o Flair Showcase – Lower Level – Inserted 1:27
o Flair Showcase – Executive Lounge – Inserted 1:80
o Hot Gloves – Inserted 1:288.
o Hot Numbers – Inserted 1:288.

· Fleer Ultra themed inserts

o Scoring Kings – Inserted 1:18
o Difference Makers – Inserted 1:18.
o Ultra Action – Inserted 1:36.
o Season Crowns – Inserted 1:36.
o 200 Regular Cards

To get 2007/2008 Fleer Ultra Hobby Box- Click Here